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Department of Culture and Global Studies

TRU - Tourism Research Unit

Tourism Research Unit (TRU) focuses on five main areas of tourism research: Consumer behavior and identity construction; inter-organisational relationships (networks, alliances cooperation); regional development processes and strategies; tourism and cross-sectoral place branding; strategic market communication and product development. Due to the cross-disciplinary nature of tourism, many of these research areas are interlinked and result in innovative thinking both in terms of theoretical conceptualizations and practical solutions.

Many of the research projects within TRU come about through cooperation with external partners and in this way a cross-fertilization between theoretical challenges and concrete empirical problems takes place which results in knowledge that is useful for academics and practitioners alike.

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As of October 2018, the Tourism Research Unit (TRU) is an academic network.

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